Reemami S/S 2011: Color At the Fairground

As a fervent color-o-holic, any collection that makes extensive use of bold colors while not making their designs look clownish or kitschy is a winner for me. Reemami, a Dubai based fashion line owned and designed by Reema Al Banna, is one such label that I'm now in love with. Born and raised in Dubai with a background in graphic design, Reema is not afraid to use bold playful colors and designs that can be statement pieces for any girl. Her designs are for the young at heart who like to have fun with their wardrobe and don't take life too seriously.

These ethos are echoed in the campaign shots for Reemami which are shot at a fairground. How much more playful can you get?! The shoot really shows off the color and lifestyle of the ideal Reemami girl. Love, love love!