Tuesday, July 28, 2009
Juergen Teller's Marc Jacob Ads
I must admit I am not much of a fan of the new Marc Jacobs Fall 2009 ad campaign. Juergen Teller was the mind behind these raunchy pictures and I have to say that it's a little over the top for my taste and a little American Apparel kitsch as well. The model's look a bit too trashy and are definitely not shown in their best light. I also don't see how showing a model doubled over a scaffolding bar can sell a dress to the regular Marc Jacobs consumer. Maybe it would be enticing to hookers? I could see how Jacobs wanted to gain an edgier look with this ad campaign but I feel that Teller missed the mark completely, making the photos seem less edgy and more trash punk. It's a shame because the clothes themselves are beautiful.